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The Second Hand Effect

Fuelling the circular economy

The Second Hand Effect 2020 Report

Every time someone chooses to buy a used item instead of something new – maybe a mobile phone, pair of jeans or piece of furniture – they’re not only saving money, they’re also making a more sustainable choice.

Trading in used items reduces the need for newly-produced goods, which saves greenhouse gas emissions and creates fewer wasted materials. A single sofa might not seem like much, but when you multiply these environmental savings across the dozens of digital marketplaces Adevinta operates, the result is remarkable. We call it the Second Hand Effect. Discover more in our report. 

Potential environmental savings made by users of our marketplaces

20.7 million

tonnes of CO2

That's the same amount of CO2 emitted in the production of

5.2
billion

t-shirts

or

620
million

pairs of jeans

1.2 million

tonnes of plastic

Which is the equivalent to the production of

777
million

yoga mats

or

201
billion

plastic gloves

78 million

tonnes of steel

That's enough to make

1,075

Eiffel Towers

or

100,000

km of railroad

0.7 million

tonnes of aluminium

That's the same amount of aluminium used to make

1.8
billion

Italian coffee makers

or

67
million

km of aluminium foil

Super Marché and leboncoin: a collaboration based on reused and upcycling

Always keen to collaborate with brands that promote more responsible consumption, France's leading marketplace leboncoin teamed up with Super Marché in 2020 to launch a capsule collection of unique upcycled garments. Founded by Monia Sbouaï, Super Marché transforms second-hand clothing into stylish, comfortable, high-quality apparel for men and women. Super Marché's capsule collection was available exclusively on leboncoin.

50% of the profits were donated to Fashion Revolution France, an organisation which “encourages everyone to consume fashion differently and works towards a global fashion industry that conserves and restores the environment.”