At Adevinta, we believe everything and everyone has a purpose in life. Our selection of digital brands unlock the full value in every person, place and thing by creating perfect matches on the world’s most trusted marketplaces.
Sustainability is in our DNA, and we are recognised as a global sustainability leader by DJSI Europe. By providing marketplaces where people buy and sell second-hand goods, we contribute to the circular economy and help people live more sustainably.
We're all about matchmaking, and we take the same approach to hiring. But it's not just about finding the right skills for the job. It's also about making sure the role and the culture are the right match too.
We care about gaining and keeping the trust of our users, customers and stakeholders by acting responsibly, promoting sustainability and protecting the environment.
We invest in companies with tangible traction, a potential to scale beyond their domestic market, and who we can support with more than just financial resource.
Press room page for all your news
Germany’s leading classifieds marketplace launches new brand identity
Barcelona and Berlin, 16 May 2023 – eBay Kleinanzeigen, Adevinta’s leading online classifieds marketplace in Germany, has rebranded to Kleinanzeigen following its acquisition by Adevinta in 2021.
The name change, first announced in July 2022, has now become a reality: Kleinanzeigen is starting a new chapter, introducing a new logo and a new brand identity. The green "K" symbolises sustainable trade and the circular economy, which are core to Adevinta’s DNA.
Paul Heimann, CEO of Kleinanzeigen and Head of the Re-Commerce Vertical at Adevinta, says: “This is a natural transition after the acquisition of eBay Kleinanzeigen by Adevinta. The new, shorter brand name is also a statement: Kleinanzeigen remains Kleinanzeigen, with one exception: we’re getting better at providing a more responsible alternative to traditional e-commerce experience. Along with our new brand identity, the new Kleinanzeigen app includes new and improved functionality that caters to our customer’s needs.”
By leveraging technology in its marketplaces, Adevinta’s digital brands support the circular economy. "With Kleinanzeigen, people are able to get access to a broad inventory of second-hand goods but also give products a second life, and reduce the environmental impact. We are an online classifieds marketplace for everyone who wants to play a part in sustainable action. Our continued focus on driving re-commerce is completely aligned with our strong ambitions to becoming a full transaction leader in Germany”, says Heimann.
The new URL is kleinanzeigen.de - although the previous domain will remain accessible for several more years.
Discover our media resources, brand assets, guidelines, photos and more