Adevinta announces that leboncoin Group, France’s number one peer-to-peer website and leading online marketplace for cars, property and jobs, has today finalised the acquisition of Argus Group. Argus Group is one of France’s leading players in digital marketing services to the automotive industry in France.
Adevinta continues to invest in strengthening its key markets, while deepening its offers in core verticals (Real Estate, Cars and Jobs).
“Today’s closing enables us to rapidly implement our robust integration plans and to realise the positive synergies that leboncoin and Argus will create together,” said Rolv Erik Ryssdal, CEO of Adevinta. “We are excited about building our leadership position in the French online car market, and we look forward to welcoming the Argus Group to Adevinta’s family.”
Antoine Jouteau, CEO of leboncoin Group, commented, “Argus’ expertise, pricing tool and penetration of the professional market for second-hand car trade have an impressive track record in the French market. When combined with our data knowledge, expertise and strong position, our new solutions will be totally unique, enabling car professionals to get innovative offers to market even faster.”
Leboncoin Group will focus on developing Argus’ activities in line with its objectives and those of the wider Adevinta Group, notably by accelerating digitisation and refocusing international expansion within Adevinta’s portfolio of marketplaces.