Corotos holds a solid leadership position in the highly competitive Dominican Republic market with over 1.3 million unique users per month. The change in ownership represents an opportunity for the marketplace to pursue its growth story by developing its product portfolio locally, taking advantage of local synergies, and positioning itself as a truly local platform.
“Our comprehensive strategic review has shown that local ownership will best position Corotos for long-term growth and success, so we have decided to divest” said Rolv Erik Ryssdal, CEO Adevinta. “Exiting the Dominican Republic will allow Adevinta to focus on continuing to build momentum in markets where we see more significant growth opportunities. Corotos is an attractive asset for a local player which will be better positioned to leverage local synergies and partnerships. During the transition period, we will fully support the Corotos team and the new owners in achieving a smooth handover.”
Corotos was launched by Schibsted in 2011 on the Blocket platform, and started operating locally in 2015. Corotos has been a strong contributor to shared technology in Adevinta. The new owners will migrate Corotos to their own platform over the next few months. This new setup will give Corotos the necessary momentum to move forward faster and develop its product portfolio with greater agility.