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Job Description

We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including marktplaats in the Netherlands, Mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month across 16 countries. 

We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less.

Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.

Team description

The Global Growth team, part of the P&T global organisation, aims to deliver results efficiently at scale. We’re a cross-functional group of individuals that work both on enabling and executing growth strategies to ensure local success across our 16 countries and almost 40 brands.

Knowing and catering for our target audiences needs, retaining customers and driving marketplace vibrancy and thus revenue growth, is instrumental to Adevinta's success.



What you’ll do

As the Head of CRM you’ll have both a local and a global impact:


  • Manage the CRM community knowledge and best practice sharing - engage with the community through the support of our Community programme manager (facilitate sharing, curate/help curate content, encourage participation in specific communication channels, events, etc.)
  • Accelerate our brands advanced usage of Data, Segmentation and Mk automation tools through hands-on projects, driving adoption of channel level tactics for CRM.
  • Elevate maturity of our CRM practices, shifting from campaign to user value focus.
  • Understand local needs and support in the adoption of Global enablers (data, segmentation, tools).
  • Partner with in-market CRM teams, our Central Product & Tech organisation (Global Capabilities) and our analytics team to drive alignment and deliver on the go-to-market strategy, in-market product/program launch and support the ongoing development of new features/improvements.
  • Train local markets on newly launched CRM capabilities.


  • Define the global vision and long term strategy for the B2C CRM domain, partnering with local CRM, MarTech, Data, Paid Digital teams and various stakeholders.
  • Identify and shape opportunities for Central enablement, providing inputs to the Global Capabilities team, based on requirements to scale.
  • Manage relationships with CRM vendors.

Company Description


Who you are

  • Extensive knowledge of the CRM domain and CRM providers, ideally in a multi-brand or distributed organisation.
  • A balanced mix of strategic thinking and pragmatism.
  • Data-driven.
  • Experimentation mindset, proactive, creative problem solver and big picture thinker.
  • Cross-functional collaborator and teambuilder, able to generate trust with the sites.
  • Solid planning, resource and stakeholder management skills.
  • Communication skills.

Additional Information


What you’ll get from us

  • Competitive compensation package
  • A unique position in an international and dynamic environment
  • Opportunity to shape the way we work. Your feedback and opinions are valued at all levels of the organisation
  • The chance to be a key player in a growing, highly skilled team
  • Great colleagues and a healthy working environment
  • Benefits including private health insurance, stock purchase plan and bonus
  • Flexibility to work when and how you want - flexible hours, choose your phone and computer
  • Career development, including individual training budget and language classes
  • Flexible benefits programme (transport, restaurants, child-care, etc)
  • Free daily breakfast 
  • 26 days of holiday


Additional information
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. 
Flexibility: We believe that work is what you do, not where you do it. So we provide flexible hours and remote working options that give you the autonomy and scope to set your own agenda and working patterns. We empower our teams to decide which key moments they want to spend face to face, instead of mandating a fixed number of office days.
Covid-19: We’re reviewing the situation on a regular basis to ensure that we follow all local government guidelines and put the health of our people first. All interviews are currently taking place virtually. 
If anything you’ve read above ticks your boxes, then why not apply now to find out more!