Digital Messaging Manager

Are you looking to help join and help create  a market leading CRM practice? Working in tandem with internal collaborators and agency partners, the CRM team is currently redefining what CRM means for our business. As the Digital Messaging Manager, your role will be key in enabling our business to deliver data-enabled touchpoints to Canadians every single week. With your rich experience in email marketing and automation you complement our growth, brand and lifecycle teams.

What you’ll do:

• Execute on brand, lifecycle, and growth strategies for our owned channels (email & push), with development of new touchpoints, segmentation, and automations focused on improved relevance and scale.

• Use HTML to code, develop, deploy, emails/push notifications within the ecosystem of Adobe Campaign Manager, Salesforce Pardot, and Firebase Cloud Messaging - with the goals of driving operational efficiency, marketing effectiveness and scalability.

• Co-own B2C/B2B CRM planning and deployment calendar alongside business partners to schedule and manage all upcoming touchpoints.

• Execute functional channel operations, including but not limited to, data preparation, campaign QA, deployment checklists, deliverability monitoring and database management activities to ensure touchpoints are deployed error-free and sender reputation is maintained.

• Create and maintain a playbook of standards for effective email design, list management, and automation - establishing frameworks to scale and accelerate our practice in adherence to CASL regulation.

• Complete ongoing A/B testing and experiment design in partnership with our internal stakeholders - providing channel performance and insights.

• Provide insights upon channel performance, segmentation and experimentation roadmaps (A/B and multivariate) to enable ongoing optimisations; delivering positive impacts in cost, time-to-market, personalisation or marketing efficiency across Kijiji.

• Optimise usage of creative resources by applying your technical HTML/CSS skill sets to build emails within a foundation of responsive modular templates

• Key stakeholder in the strategic development of all marketing and product automations providing subject matter expertise for channel delivery. 

• Champion a collaborative working model supporting a highly engaged, adaptable and energised team working at both local and global levels seeking insights and recommendations for driving business results through campaign optimisation.

• 3-5 years of hands-on experience developing and implementing CRM campaigns, powered by a rich data ecosystem at a retailer, CRM agency, or comparable industry

• 2-3 year experience of building, coding, and executing upon email campaigns 

• Desire to build technical digital marketing skills and keeping on-top of email/CRM marketing trends and best practices, new technologies and industry thought leadership.

• Strong experimentation and analytics competence – using web analytics (Google Analytics), email analytics, data visualisation tools (i.e. Tableau/Looker), and customer segmentation models to craft experiments and use findings to provide recommendations

• Strong understanding of Martech and Enterprise level ESPs - with hands-on development experience within Adobe/Salesforce and Marketing Automation platforms.

• Strong understanding on how to craft, implement, integrate, and scale sophisticated user flows and technical workflows.

• Strong communication and partnership skills across all levels and teams; with proficiency in data analysis, data visualisation, and presentations to communicate ideas and recommendations

• Bias to action with an ability to get in the trenches to drive work forward, handle a high output, and maintain a strategic approach.

• French proficiency is a plus

What you'll get from us:

• Opportunity to shape the way we work. Your feedback and opinions are valued at all levels of the organisation
• Benefits including stock purchase plan and annual bonus plans
• Flexibility to work when and how you want - flexible hours, autonomy to set your own agenda, choice of phone and computer
• Smart Working Policy - work remotely some of the time, balanced with time in the office together with your team - between 5 and 45 days per quarter in the office depending on each team. (Please clarify this for your team during your first interviews!). 
• ‘Work from anywhere’ weeks - up to four weeks working from anywhere, including from another country, as long as you have an internet connection!
• Career development, including individual training budget and language classes

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. 

Covid-19: We’re reviewing the situation on a regular basis to ensure that we follow all local government guidelines and put the health of our people first. All interviews are currently taking place virtually. 

Kijiji is the #1 online classifieds site in Canada and one of Canada’s top 10 most-visited digital sites. We reach nearly half of Canadian internet users monthly. We’re a leader in helping users find and trade goods and services in their communities, including Autos, Real Estate and Jobs. We’re proud of our engaged, results-oriented and collaborative team and were recently named one of the top Toronto Tech Employer Brands. 

Kijiji is part of Adevinta: a global online classifieds specialist and sustainability leader with 40+ products in 15 countries.